Jun 16, 2023 ·SEO ·3 min read
Optimizing Your Content for Voice Search SEO
The rise of voice assistants like Siri, Alexa, and Google Assistant has changed the way people search for information. Instead of typing out queries, users are now using their voice to ask questions and get immediate answers.Voice search continues to grow as a share of total search queries, making optimization increasingly relevant for businesses targeting qualified traffic. This means that businesses need to optimize their content for voice search to ensure they stay relevant and visible to their target audience.
Voice search optimization is one part of a working SEO strategy — but the tactic only pays off when the leads it generates flow into a revenue engine that converts them into customers. More traffic is easy. Profitable growth is the hard part — that’s the part we engineer. If you’re investing in voice search visibility but unsure whether your lead-handling and marketing-to-sales handoff are actually working, the Growth Assessment is where to start: a paid diagnostic that tells you exactly where you stand and what to fix first.
Use Conversational Language
When people use voice search, they tend to ask questions in a conversational tone. Therefore, it is important to use conversational language in your content. This means using natural language that people would use in a conversation, rather than formal or technical language. For example, instead of targeting the keyword “best pizza restaurants,” optimize for a conversational question like “What are the best pizza restaurants near me?”
Focus On Long-Tail Keywords
Voice search queries are typically longer than text-based queries. Therefore, it is important to focus on long-tail keywords in your content. Long-tail keywords are more specific and less competitive than short-tail keywords. They also tend to better match the types of queries people use in voice search. For example, instead of using the keyword “car insurance,” use a long-tail keyword like “What is the best car insurance for new drivers?”
Optimize For Local Search
Voice search is often used to find local businesses and services. Therefore, it is important to optimize your content for local search. This includes using local keywords, such as the name of your city or neighborhood, and adding your business address and phone number to your website. You can also optimize for local search by creating local listings on platforms like Google My Business, Yelp, and Bing Places.
Use Schema Markup
Schema markup is a type of code that helps search engines better understand the content on your website. By using schema markup, you can provide additional information about your content, such as the type of content, author, and publication date. This can help search engines deliver more relevant results for voice search queries. For example, if you have a recipe on your website, you can use schema markup to provide additional information, such as the cooking time and ingredients.
Create FAQ Pages
FAQ pages are a great way to optimize your content for voice search. People often use voice search to ask questions, and FAQ pages provide a list of common questions and answers. By creating an FAQ page, you can optimize your content for common voice search queries and provide immediate answers to your audience. Be sure to use conversational language and focus on long-tail keywords when creating your FAQ page.
Optimizing your content for voice search requires a different approach than traditional SEO. By using conversational language, focusing on long-tail keywords, optimizing for local search, using schema markup, and creating FAQ pages, you can improve your visibility and relevance in voice search results.
Want to make sure your marketing actually converts? Voice search optimization is one channel tactic inside a full marketing and revenue-operations engagement at Adroit. We design the growth engine, fill it with marketing like SEO and paid acquisition, and wire it to your revenue data so every lead ties to margin. Schedule an intro call to talk about where you are and what to fix first, or go straight to the Growth Assessment — a paid diagnostic that scopes the work and gives you a portable plan even if you never hire us again.
Learn more about how we grow your pipeline and deliver SEO as part of a revenue-engineered marketing program.