Welcome to the Future (aka Right Now)
Ever feel like keeping your blog updated is like trying to run a marathon on a treadmill… that’s also on fire… and the treadmill hates you?
Yeah, us too.
That’s why, at Adroit, we decided enough was enough. We needed a system that didn’t just help — it had to run itself.
And guess what? Thanks to AI blog automation, we did it. We turned our blog into a (mostly) self-driving machine.
Today, we’re pulling back the curtain to show you the exact stack we built — and how you can steal it.
(And hey — if you wanna skip to the good part, scroll down and grab our full workflow template!)
Why We Went Full Autopilot on Content
Creating good content is like trying to cook a five-course meal… every single day… while answering emails and dodging Slack pings.
At Adroit, we were spending 20+ hours a week brainstorming, writing, editing, and publishing blogs.
Even then, stuff slipped through the cracks:
- Posts got delayed (oops)
- Topics felt stale (double oops)
- Writers were burned out (triple oops)
We needed a better way.
We didn’t just want “more content.”
We wanted better content, delivered consistently, without burning out our team or losing our creative spark.
And that’s where AI blog automation came into play.
Manual vs. Automated Content: A Quick Comparison
| Feature | Manual Blog Writing | AI Blog Automation |
|---|---|---|
| Time to Publish | 5-7 days | 1-2 days |
| Writer Burnout Risk | High | Low |
| Consistency | Varies | Rock Solid |
| SEO Optimization | Usually an afterthought | Baked into process |
| Cost | High (internal/external) | Lower after setup |
Automation wasn’t just a “nice-to-have” — it was mission-critical.
What We Wanted From an AI Blog Automation Stack
Before we even started building, we made a wishlist:
- Idea generation that didn’t sound like a drunk parrot
- Draft creation that actually sounded human
- Editing and polishing without needing a full rewrite
- SEO optimization that wasn’t boring or robotic
- Simple approvals — no 72-email chains
- Auto-publishing like magic
It had to feel natural, simple, and reliable — or what’s the point, right?
The Stack We Built (And Why It Works)
Alright, here’s the good stuff.
Here’s the actual AI blog automation stack we use at Adroit:
1. Ideation: ChatGPT + Semrush
We use ChatGPT to brainstorm a ton of topic ideas around our focus keywords and target audience interests.
Example Prompt:
“Give me 10 blog post ideas about ‘AI blog automation’ targeted at mid-sized marketing agencies looking to streamline operations.”
Then we validate those ideas using Semrush, checking:
- Search volume
- Keyword difficulty
- Competitor content
👉 Why it works: ChatGPT brings the volume and creativity. Semrush keeps it grounded in reality.
2. Outlines: Notion AI
Once we pick a topic, we push it into Notion AI.
It drafts a rough outline — intro, H2s, bullets under each — so we’re not starting from a blank page.
👉 Pro Tip: Customize the prompts in Notion AI.
We tell it: “Use a friendly, professional tone. Aim for marketing leaders and agency owners.”
👉 Why it works: The outline is about 80% there, and easy to tweak.
3. Drafting: Custom GPT Models
This is where the magic happens.
We trained a custom GPT model using:
- Past blog posts
- Our brand guidelines
- Our “house style” preferences (e.g., short sentences, lots of casual language, light humor)
The result?
A first draft that sounds like an actual Adroit human wrote it… not some robotic intern.
👉 Why it works: Voice consistency. Time savings. Low editing burden.
4. Editing: Grammarly + Human Touch
First, the draft runs through Grammarly Premium to catch:
- Grammar errors
- Clarity issues
- Tone problems
Then it gets a pass by a real human editor.
They:
- Tighten up phrasing
- Fact-check
- Sprinkle in some extra humor or personality if needed
👉 Why it works: AI gets you 90% there. Humans take it across the finish line.
5. SEO Optimization: Surfer SEO
Before anything gets scheduled, we run it through Surfer SEO.
Surfer suggests:
- Keyword adjustments
- Heading tweaks
- Internal and external linking
- Word count range
👉 Why it works: We rank faster. Posts hit target SERPs more consistently.
6. Approvals & Scheduling: Trello + WordPress
Once a blog passes editing and SEO:
- We move it to a Trello “Ready for Review” list.
- After approval, it’s scheduled directly in WordPress using a pre-set publishing calendar.
👉 Why it works: No chaos. Everyone knows what’s happening and when.
Pro Tips & Troubleshooting
Building your AI blog automation stack? Here’s what we wish we knew earlier:
- Start small: Pick one post a week to automate first. Then scale.
- Always customize your prompts: “Generic input = generic output.”
- Don’t skip human editing: If it reads like a toaster wrote it, nobody’s gonna trust you.
- Be patient with SEO: Rankings improve over months, not overnight.
- Document everything: Templates, prompts, workflows. It’ll save you hours later.
Mini-Case Study: Blog Post Before & After
Before Automation:
- Took 6 days to write, edit, and publish.
- 2-3 writers involved.
- Tons of Slack back-and-forth.
- Published late 40% of the time.
After Automation:
- Takes 1.5 days from idea to publish.
- 1 editor and 1 approver involved.
- Zero Slack drama.
- On-time publication rate = 95%+
Moral of the story?
AI doesn’t just save time — it saves your sanity.
The Big Payoff: What Changed for Us
Since setting up our AI blog automation workflow:
- Content output doubled (without hiring extra writers)
- Quality scores (based on internal audits) stayed high
- SEO rankings improved across core topics
- Team burnout dropped (no more late-night writing panic attacks)
- New business leads from organic search increased by 23%
Honestly?
We’re never going back.
It’s not just about “doing less work” — it’s about doing smarter work.
How You Can Set Up Your Own Blog Automation (Without Losing Your Mind)
Look — you could cobble together a system by trial and error (we did)… or you could steal ours.
👉 [Click here to download our exact workflow template!]
Inside, you’ll get:
- Step-by-step breakdowns of each tool
- Sample prompts we actually use
- Template workflows for Trello and Notion
- Troubleshooting tips for common automation snags
- Bonus tips on training your own custom GPT model
Zero fluff. Zero guesswork. Just proven results.
Go ahead, save yourself 6 months of trial and error.
Final Thoughts: AI Isn’t the End — It’s the Upgrade
Here’s the deal:
AI isn’t here to take your job.
It’s here to take the boring parts of your job.
By building a smart, efficient AI blog automation system, we freed up our humans to do what humans do best: create, connect, and kick ass.
And honestly?
We’re just getting started.
You in?