Advanced reporting seeks to provide clear insight into which marketing channels are profitable by merging marketing efforts with the revenue generated from marketing sources. These reports are typically a combination of several services, such as Google Ads, CallRail, and an in-house CRM.
Advanced reporting should be leveraged when there is enough complexity in the touchpoints that create new leads.
Advanced reporting is successful when it provides actionable insights into which campaigns are performing well, and which areas are not a great investment.
