Lead conversion analysis is the process of determining any bottlenecks in the process of turning leads into revenue that diminish the overall value of marketing efforts.
Marketing is primarily concerned with generating leads, however, a business ultimately needs revenue to be successful. By analyzing the conversion rate throughout the sales cycle, marketing efforts can be more effective in increasing revenue.
Lead conversion analysis is successful when areas of a sales pipeline with low conversion rates have been identified and recommended processes and additional collateral have been provided.
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