Agency management allows one agency to oversee the strategy, communication, and reporting of another marketing agency.
Agency management is most effective when the overseeing agency specializes in strategy, allowing the managed agency to focus all of their time and resources on the service they specialize in.
Agency management is successful when the managed agency is consistently able to provide valuable service and deliverables without wasting effort on tasks that do not create progress towards marketing goals. Additionally, companies benefit from agency management by consolidating the time spent communicating with agencies.
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