You’ve created the content, and now you want to make sure it gets out to your audience. While you can certainly push it to your existing customers or social media followers, you want to expand your reach even further. So, how can you do that?
When you include link-building strategies in your marketing plans, you can increase your reach and boost your search engine optimization (SEO). However, not all link building is the same. Link building is one of the most scrutinized SEO tactics, but it also provides some of the best results. Here is an overview of how you can use link building to grow your business and what link-building practices could actually hurt your ranking.