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Conversion Rate Optimization (CRO)

Able to closely follow a lead from impression to conversion, we make adjustments along the way with the purpose of streamlining and increasing engagement.

What Is CRO?​

Conversion rate optimization (CRO) is the process of implementing best practices and conducting tests to determine the best way to turn site traffic into leads.

When Would CRO Be Used?​

CRO is most effective when a site already has significant traffic, but can be important if a strategy includes increasing overall site traffic.

How do you track the success of CRO?

The primarily metric to measure the success of CRO is the site conversion rate.

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