Conversion Rate Optimization (CRO)

Able to closely follow a lead from impression to conversion, we make adjustments along the way with the purpose of streamlining and increasing engagement.

What is CRO?

Conversion rate optimization (CRO) is the process of implementing best practices and conducting tests to determine the best way to turn site traffic into leads.

When would CRO be used?

CRO is most effective when a site already has significant traffic, but can be important if a strategy includes increasing overall site traffic.

How do you track the success of CRO?

The primarily metric to measure the success of CRO is the site conversion rate.

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