Marketing strategy is created from an in-depth analysis of where a company currently is, where they want to go, and what they have tried in the past.
A marketing strategy should be created and revised as often as business objectives are changed, and every new marketing partnership should begin with a comprehensive marketing strategy creation.
A marketing strategy should be considered successful when it creates an actionable roadmap consistent with a marketing budget, and at the end of the strategy period the goals have either been reached, exceeded, or substantial information has been gathered to inform future strategies.
