Outperform. Don’t outspend.

Mar 23, 2022 ·Social Media ·5 min read

6 Ways To Improve Your Social Media Marketing Strategy

Looking for ways to bolster your social media strategy to increase followers, engage your audience, and drive traffic to your website? Creating a social media marketing plan that aligns with your ultimate business goals is vital to achieving desired results from your efforts. With social media playing almost as big a role in purchasing decisions as does television, the gains are profound when you execute a working strategy.

The goal here is to share several ways to improve your social media marketing strategy to begin experiencing favorable outcomes like boosting brand awareness, growing your leads list, and generating sales.

But here’s what most social media advice misses: more followers and more engagement only translate to profitable growth when your lead handling and marketing-to-sales handoff are actually working. The tactics below pay off when they feed an engine that converts traffic into margin, not just activity metrics. If you’re not sure where that handoff is breaking down, the Growth Assessment is built to diagnose exactly that — where social and every other channel should fit in a revenue plan that’s tied to what you actually earn per customer.

1. Know and Understand Your Target Audience

Having a clear understanding of your target audience is the prerequisite to developing a strong social media strategy. You see, all of your social posts from videos, blog posts, curated content, images, and even quizzes should be content that resonates with and relates to your audience. The more clarity you have on the pains, problems, and challenges of your market, the more effective your content strategy is.

The best way of completely knowing your target audience is through establishing buyer personas. Creating detailed personas will serve as a guide towards publishing content that speaks to your ideal customers. You will naturally attract qualified prospects to your brand when you clearly define who your audience is and how you can help them.

2. Being Clear on Your Social Media Goals

Every post that you publish on your social sites must be attached to a result you desire to achieve. Are you looking to build engagement (likes, comments, shares)? If so, give the call to action in your post by specifically asking your audience to comment below or share with their networks. Do you want to capture leads from your followers? Be sure to tell them to click on the link that leads to the capture page. Let them know the free gift or incentive they’ll receive when opting in.

The key here is to be clear on your social media goals and the exact outcome you’re looking for. When you know the purpose, you’ll be able to confidently convey it in your message.

3. Create Remarkable Content that Resonates with Your Audience

This may sound redundant, but keep in mind that your objective is to educate, inform, and inspire your audience. Your content must be compelling, valuable, and speak to the needs of your people to get them engaged with your brand. Publishing remarkable content is at the heart of your inbound marketing strategy.

Here are a few ideas for publishing winning content on social media:

  • Social videos generate significant engagement and shares. Deliver your blog content using pre-recorded and live-streaming video platforms like Facebook Live and Instagram Stories.
  • Infographics are highly shareable on social media. Use these detailed visuals to share data so your audience can easily digest your content.
  • Images perform exceptionally well on social media. Ramp up your visual content strategy by using images to promote your blog posts, highlight an event at the office, share behind-the-scenes photos, for example.
  • Ask your followers and email list what type of content they want to see more of. Use this feedback to modify your social content.
  • Use social media management tools that let you know the times that your audience is most involved with your content. This way you can publish your posts during these times to remain effective.

For companies that need sustained content output without proportional headcount growth, AI-assisted content production can maintain publishing cadence while keeping quality and brand voice consistent — especially when it draws from a maintained knowledge base of what your business actually knows, rather than generating from blank prompts.

4. Create Landing Pages Exclusively for Your Social Followers

Having landing pages, especially for your social media followers, greatly enhances conversions because the target is specific to a content offer or message you’ve promoted on your social network, and appeals to that exact audience.

More landing pages present the opportunity to capture more leads towards building your list. Consider these pointers in designing winning landing pages for your social media marketing:

  • Use images and videos that relate to the content to boost search visibility and website experience
  • The landing page headline and your social media post should complement each other
  • Include a strong call to action that gives clear direction on what to do next
  • Make them actionable with content that goes deep into solving a problem
  • Target keyword phrases that your audience is actively searching for
  • Keep your landing page focused by detailing one content offer. Demonstrate the benefits they’ll receive in return for opting into your list

After building your first landing page you must continually test variations to improve your conversion metrics.

5. Don’t Forget to Be Social!

Remember, social comes before media…so interact, engage and have fun with your followers. Refrain from just publishing posts and walking away. Be sure to respond to comments. Personally message fans to initiate conversation. Like, share, and comment on their content! You’ll be amazed at how these personal touches will accelerate your social media presence and online success.

6. Test, Test, and Test Some More

The key when implementing these and any other social media tactics is to discover what works best with your target audience. It’s important to test, collect data, and analyze to have a strategy that’s producing results. In other words, when is your audience most active online? What content pieces do they tend to engage with the most? Leveraging a social media management tool along with analytics can help you determine this information. Knowing it will position you to give your audience more of what they want and foster better marketing.

Social media marketing offers tremendous benefits to brands who leverage it correctly and consistently. These tips will help you improve and strengthen your social strategy.

Ready to turn social traffic into profitable growth? Social media is one part of a full marketing engine — and marketing is how we fill the pipeline. Schedule an intro call to explore how the tactics above fit into a revenue plan built for your margins, or start with the Growth Assessment — a paid diagnostic that tells you exactly where your growth engine stands and what to fix first.