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Speak Up: The Ultimate Guide to Optimizing Your Content for Voice Search SEO

The rise of voice assistants like Siri, Alexa, and Google Assistant has changed the way people search for information. Instead of typing out queries, users are now using their voice to ask questions and get immediate answers. In fact, ComScore predicts that by 2020, 50% of all searches will be voice searches. This means that businesses need to optimize their SEO content for voice search to ensure they stay relevant and visible to their target audience.

Optimizing for Voice Search - Adroit

Use Conversational Language

Voice search queries are typically longer than text-based queries. Therefore, it is important to focus on long-tail keywords in your SEO content. Long-tail keywords are more specific and less competitive than short-tail keywords. They also tend to better match the types of queries people use in voice search. For example, instead of using the keyword “car insurance,” use a long-tail keyword like “What is the best car insurance for new drivers?”

Focus On Long-Tail Keywords

When people use voice search, they tend to ask questions in a conversational tone. Therefore, it is important to use conversational language in your SEO content. This means using natural language that people would use in a conversation, rather than formal or technical language. For example, instead of using the keyword “best pizza restaurants,” use a conversational question like “What are the best pizza restaurants near me?”

Optimize For Local Search

Voice search is often used to find local businesses and services. Therefore, it is important to optimize your SEO content for local search. This includes using local keywords, such as the name of your city or neighborhood, and adding your business address and phone number to your website. You can also optimize for local search by creating local listings on platforms like Google My Business, Yelp, and Bing Places.

Use Schema Markup

Schema markup is a type of code that helps search engines better understand the content on your website. By using schema markup, you can provide additional information about your content, such as the type of content, author, and publication date. This can help search engines deliver more relevant results for voice search queries. For example, if you have a recipe on your website, you can use schema markup to provide additional information, such as the cooking time and ingredients.

Create FAQ Pages

FAQ pages are a great way to optimize your SEO content for voice search. People often use voice search to ask questions, and FAQ pages provide a list of common questions and answers. By creating an FAQ page, you can optimize your content for common voice search queries and provide immediate answers to your audience. Be sure to use conversational language and focus on long-tail keywords when creating your FAQ page.

Optimizing your SEO content for voice search requires a different approach than traditional SEO. By using conversational language, focusing on long-tail keywords, optimizing for local search, using schema markup, and creating FAQ pages, you can improve your visibility and relevance in voice search results. Keep in mind that voice search is still an emerging technology, so it is important to stay up-to-date with the latest trends and best practices.