What to Expect from a Marketing Strategy

Let’s face it, too often, marketing services are pitched by salespeople who know zilch about real marketing. Their job is to close deals, not to understand your business or what actually makes sense for you. Why should you trust some random advice to spend big bucks on a service they don’t even fully get?

Instead, we set you up with an actual marketing expert who digs into your needs, does the research, and figures out what’s gonna work for your goals. It’s all about helping you make smart moves, not just making a sale.

Why You Need a Marketing Strategy

1. Understanding the Market
   Marketing is all about getting the right message to the right people at the right time. To do that, you’ve gotta know who these “right people” are, what they care about, and when they’re ready to hear what you’ve got to say.
2. Knowing Your Demographics
   Who’s your audience, and what makes them tick? When you understand their needs and pain points, it’s way easier to craft messaging that’ll actually hit home.
3. Sizing Up the Competition
   Want to know what your rivals are charging, where they’re showing up, or if they’ve got a budget that could outgun yours? Looking at competitors gives you insights—and sometimes, the competition isn’t even a company. Sometimes, your biggest challenge is convincing people that your product’s worth paying for at all.
4. The Market Landscape
   Beyond the competition, you need to understand the bigger picture. Are your potential customers holding back because of economic fears? Are there government incentives that’ll make your product more appealing? Think of the landscape as your “heads up” on what might impact your ability to grab opportunities or sidestep risks.
5. Planning and Forecasting
   When you’ve got a clear view of the road ahead, you can make better decisions. Forecasting lets you allocate resources smartly, keep your sales pipeline flowing, and avoid surprises in your financials.

How to Use Your Strategy

A marketing strategy isn’t just a fancy PowerPoint we pitch. It’s a flexible, actionable guide built around your unique needs. Here’s how you can put it to work:

• Start with Adroit
  The easy route: take the strategy we’ve laid out and let us handle the execution. We’ll manage the campaigns and projects we suggest, or even bring in a trusted partner if you need something specific we don’t do in-house.
• Shield Yourself from Hard Sales Pitches
  We’re not here to upsell you endlessly. If now’s not the time, we get it. The strategy serves as your playbook, helping you avoid unhelpful pitches and spend wisely, whether you go with us or someone else.
• Support Your In-House Team
  Maybe your team is great at brand messaging but needs a boost with digital marketing. This strategy arms your team with the knowledge to create killer content, run effective ad campaigns, or make essential updates to your site.
• Audit What’s Been Done Before
  Maybe you’ve been burned by contractors in the past. We get it, it happens. We can audit previous efforts so you know if past resources were well-spent and who you should keep (or cut) for future work.

What’s in a Marketing Strategy?

Our strategy isn’t an automated one-pager; it’s a deep dive, with 30-50 hours of research by experts. The report itself is a 30-50 page summary, plus extras that go deeper into the details. Here’s what we cover:

• Market Analysis
  Who’s out there, what do they want, and where are they spending their time? This sets the foundation for everything we’ll do.
• Messaging & Content Gap Audit
  Are you giving your audience the info they’re looking for? We look at your current content to spot gaps and make sure your messaging is as relevant as it can be.
• Web Presence Audit
  Your site can be your strongest asset or your biggest obstacle. If your web presence isn’t solid, we’ll let you know where you’re strong and where you’ve got work to do.
• Internal Data Review
  Most companies have data they’re not sure how to use. We help you pull insights from it—like your customer lifetime value—so you know exactly how much you can afford to spend to acquire new customers or upsell existing ones.
• Channel Viability
  Not every platform works for every audience. We check where your target audience is hanging out and whether it’s worth trying to reach them there.
• Tactics Priority List
  You can’t do it all, especially right away. We break down which tactics will get you results the fastest so you can focus on what matters.
• Budget and Timeline Suggestions
  You’ll get budget recommendations based on a minimum investment, a balanced option, and a more aggressive budget that gets results faster.
• Additional Deliverables
  Extra goodies, like a brand messaging playbook, content calendar, technical site audit, and detailed keyword research, come with the package for when you’re ready to dive deeper.

In short, a marketing strategy with Adroit means a roadmap, not a dead-end plan. It’s designed to help you navigate the ever-changing marketing landscape with a clear sense of where you’re going—and the confidence that you’re heading in the right direction.