It’s not a reproach of a marketing department to acknowledge that they don’t have all of the resources to hire full-time staff for every need a company may have. That’s the natural outcome of efficiently allocating resources throughout an organization. But sometimes, those gaps in the team mean certain tactics become inaccessible. This is where hiring an agency to supplement your marketing team comes in.
It’s a common worry among the leadership in marketing departments that if they use an agency to handle some aspects of their marketing campaigns, it will be a waste of resources. After all, they do already have a team dedicated to their company’s marketing, why should they hire someone else?
At Adroit, we have worked with plenty of in-house marketing departments, and found that they tend to be our most successful partners. By integrating an in-house team with a marketing agency, you are creating a synergetic relationship that drives serious results.
Marketing agencies have a wealth of experience and knowledge in different areas of marketing, from SEO and PPC advertising to social media and content marketing. By working with an agency, an in-house team can tap into this expertise and access specialized skills they may not possess in-house.
An in-house marketing team may not always have the resources to tackle all aspects of a marketing campaign, especially during busy periods or when faced with tight deadlines. A marketing agency can provide additional support and resources to help scale up the team’s efforts and ensure all tasks are completed on time.
Outsourcing certain aspects of marketing to an agency can be more efficient than trying to handle everything in-house. Agencies have streamlined processes and tools to help them complete tasks more quickly and effectively, freeing up the in-house team to focus on other areas.
While it may seem counterintuitive, using a marketing agency can be more cost-effective in the long run. By leveraging the agency’s expertise and resources, the in-house team can achieve better results with less effort, leading to a higher ROI on their marketing spend.
An in-house marketing team may be too close to their company’s products and services to see them objectively. By working with an external agency, they can get a fresh perspective and gain insights into their target audience that they may have missed.
We understand the importance of ensuring that no one feels an agency is “stepping on their toes”. It can delay projects, create miscommunication, or even demoralize a team. To prevent overlap in the responsibilities allocated to an agency and those remaining in-house, a few standards should be implemented.
Both the in-house marketing team and the agency should clearly understand what tasks each team will handle. This can be achieved by creating a detailed project plan that outlines responsibilities and timelines.
Regular communication between the in-house team and the agency can help build trust and prevent misunderstandings. Weekly or bi-weekly check-ins can help keep everyone on the same page and ensure that any issues are addressed promptly.
When an agency and in-house team are integrated correctly, everyone should see it as a net positive. The team can more easily reach their goals, the agency is happy to help, and the company doesn’t have extra messy human resource management tasks to manage (like hiring, layoffs, benefits, etc.).
Still, there have been plenty of instances of companies gradually transferring responsibilities to an agency while effectively outsourcing the entire department. For this reason, marketers may be skeptical about working alongside an agency. And as a result, a few precautions should be taken to ensure the team sees the integration with an agency in a good light.
We know how critical it is for your company to rank on Google’s first search page. If you don’t, you’ll undoubtedly lose business opportunities to higher-ranking competitors. We work well with SaaS companies because we understand the importance of hitting the right keywords to increase your ranking authority and organically cultivate highly-qualified leads.
We know how critical it is for your company to rank on Google’s first search page. If you don’t, you’ll undoubtedly lose business opportunities to higher-ranking competitors. We work well with SaaS companies because we understand the importance of hitting the right keywords to increase your ranking authority and organically cultivate highly-qualified leads.
We know how critical it is for your company to rank on Google’s first search page. If you don’t, you’ll undoubtedly lose business opportunities to higher-ranking competitors. We work well with SaaS companies because we understand the importance of hitting the right keywords to increase your ranking authority and organically cultivate highly-qualified leads.
Adroit offers many services that are simply not feasible for most companies to maintain internally, especially tasks like link building outreach, content strategy & creation, data analysis, and marketing automation design & implementation. Schedule a free marketing strategy session with one of our experts to learn more about how Adroit can fill in the gaps within your own marketing department.
